Amazon or Alibaba: which stock is cheaper in 2026?
As of October 5, 2026, Amazon (AMZN) trades at 20.0× earnings (P/E) and Alibaba (BABA) at 23.3×, according to Kaplio. The median across the 202 consumer cyclicals companies above $2bn in Kaplio's universe is 18.0×. Kaplio's verdict: Amazon, fairly priced; Alibaba, fairly priced. Value range by multiples: $227–$960 for Amazon and $82–$109 for Alibaba. Against its own value range, Amazon is the cheaper of the two today.
According to the Kaplio Summary
The same verdict as each company's page: price range by multiples, the four lights, the expected return if consensus is right and what Buffett and Lynch would say today.
| Amazon (AMZN) | Alibaba (BABA) | |
|---|---|---|
| Summary valuation | fairly priced ($227–$960) | fairly priced ($82–$109) |
| The four lights | Valuation: P/E 20.0× (fairly priced) Business: 5-year ROIC 8.4 % (weak) Balance sheet: Net debt/EBITDA 0.4× (solid) Results: 7 of 8 (on track) | Valuation: P/E 23.3× (fairly priced) Business: 5-year ROIC 5.3 % (weak) Balance sheet: Net debt/EBITDA 0.5× (solid) Results: 4 of 8 (uneven) |
| Expected return (per year) | +4.9 % a year (to 2028) | — |
| Buffett method | quality 77 · too hard to value | quality 61 · would not approve |
| Lynch method | fast grower · would wait | outside his circle |
Metrics side by side
| Metric | Amazon (AMZN) | Alibaba (BABA) |
|---|---|---|
| Overview | ||
| Market Cap | $2.7T | $254B |
| Price | $251.52 | $105.85 |
| Valuation | ||
| P/E | 20.0× | 23.3× |
| P/B | 4.9× | 1.6× |
| P/S | 3.5× | 1.7× |
| EV/EBITDA | 11.2× | 15.2× |
| FCF Yield | -0.4 % | -4.4 % |
| Dividend Yield | 0.0 % | 1.0 % |
| Profitability | ||
| ROIC | 8.5 % | 2.0 % |
| ROE | 30.5 % | 7.0 % |
| Gross Margin | 50.8 % | 38.1 % |
| Operating Margin | 12.1 % | 4.2 % |
| Net Margin | 17.4 % | 7.0 % |
| Growth | ||
| Revenue 5Y CAGR | 13.2 % | 7.4 % |
| EPS 5Y CAGR | 27.9 % | -3.9 % |
| FCF 5Y CAGR | -21.6 % | — |
| Balance Sheet | ||
| Net Debt / EBITDA | 0.4× | 0.5× |
| Debt / Equity | 0.4× | 0.3× |
Trailing twelve months where available; otherwise the latest fiscal year. Growth: five-year compound annual rate.