Detailed financial statements for Creative Realities, Inc. (CREX): income statement, balance sheet and cash-flow summary. Track margins, debt, liquidity and profitability trends year over year with up to 20 years of history.
Creative Realities, Inc. (CRI), along with its affiliated entities, operates both domestically and internationally, specializing in delivering cutting-edge digital marketing technologies and comprehensive solutions. Their services cater to a diverse clientele, encompassing various retail businesses, individual brands, large enterprises, and a wide array of organizations.
Analysis Summary
Creative Realities, Inc. reported revenue of $57.2M in the most recent fiscal year, growing at a 5-year CAGR of 26.8%.
Trailing-twelve-month margins: gross margin 41.7%, operating margin -21.8%, net margin -29.3%.
At the current price of $2.60, CREX has negative trailing earnings (P/E not meaningful) and an ROE of -33.07%. Market capitalisation stands at $34M.
Balance sheet quality for CREX: current ratio of 0.9, net debt of $64.0M. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.
Income Statement (10y)
| Year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| Revenue | $13.7M | $17.7M | $22.5M | $31.6M | $17.5M | $18.4M | $43.4M | $45.2M | $50.9M | $57.2M |
| Cost of Revenue | $6.8M | $10.3M | $12.3M | $17.9M | $9.3M | $10.1M | $25.6M | $23.0M | $26.8M | $31.5M |
| Gross Profit | $6.9M | $7.4M | $10.2M | $13.7M | $8.1M | $8.4M | $17.7M | $22.2M | $24.0M | $25.7M |
| Research & Development | $893000 | $991000 | $1.3M | $1.4M | $1.1M | $550000 | $1.3M | $1.6M | 0 | 0 |
| Selling, General & Admin | $7.5M | $9.0M | $11.8M | $11.4M | $10.1M | $8.5M | $15.5M | $16.0M | $23.1M | $28.9M |
| Operating Expenses | $10.3M | $11.5M | $14.2M | $13.8M | $24.2M | $10.9M | $20.2M | $20.8M | $23.1M | $34.6M |
| Operating Income | -$4.6M | -$6.1M | -$4.5M | -$110000 | -$16.1M | -$2.5M | -$2.5M | $1.3M | $938000 | -$8.9M |
| EBITDA | -$1.4M | -$3.9M | -$7.2M | $857000 | -$14.5M | $2.4M | $7.5M | $3.4M | $2.5M | $104000 |
| Interest Expense | $1.6M | $1.6M | $2.6M | $831000 | $1.0M | $805000 | $2.7M | $3.0M | $1.8M | $2.5M |
| Pre-tax Income | -$6.3M | -$7.0M | -$11.0M | $1.1M | -$17.0M | $254000 | $2.0M | -$2.9M | -$3.4M | -$7.1M |
| Income Tax | -$365000 | -$39000 | -$398000 | $93000 | -$158000 | $22000 | $79000 | $83000 | $106000 | -$1.2M |
| Net Income | -$5.9M | -$7.0M | -$10.6M | $1.0M | -$16.8M | $232000 | $1.9M | -$2.9M | -$3.5M | -$7.1M |
| EPS | $-7.10 | $-8.90 | $-12.41 | $0.32 | $-4.96 | $0.06 | $0.28 | $-0.35 | $-0.34 | $-0.81 |
| EPS (Diluted) | $-7.10 | $-8.90 | $-12.41 | $0.32 | $-4.96 | $0.06 | $0.28 | $-0.35 | $-0.34 | $-0.81 |
| Shares Outstanding (Diluted) | $727144 | $808755 | $1.2M | $3.3M | $3.4M | $3.9M | $6.7M | $8.5M | $10.4M | $10.5M |
Income Statement (Quarterly)
| Year | 2025-Q3 | 2025-Q4 | 2026-Q1 | 2026-Q2 |
|---|
| Revenue | $10.5M | $23.9M | $16.3M | $21.5M |
| Gross Profit | $4.8M | $11.5M | $5.6M | $8.3M |
| Operating Income | -$7.3M | $457000 | -$6.2M | -$2.7M |
| EBITDA | -$6.2M | $1.4M | -$2.6M | -$2.7M |
| Net Income | -$7.9M | -$2.0M | -$7.5M | -$3.9M |
| EPS | $-0.75 | $-0.21 | $-0.74 | $-0.41 |
| EPS (Diluted) | $-0.75 | $-0.21 | $-0.74 | $-0.41 |
Balance Sheet (10y)
| Year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| Cash & Equivalents | $1.4M | $1.0M | $2.7M | $2.5M | $1.8M | $2.9M | $1.6M | $2.9M | $1.0M | $1.6M |
| Short-term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Receivables | $4.2M | $6.0M | $7.7M | $4.7M | $2.3M | $3.4M | $8.3M | $12.5M | $10.6M | $19.2M |
| Inventory | $585000 | $851000 | $379000 | $379000 | $2.4M | $1.9M | $2.3M | $2.6M | $2.0M | $7.4M |
| Total Current Assets | $6.3M | $8.9M | $12.4M | $8.0M | $7.0M | $9.8M | $14.0M | $18.6M | $14.5M | $33.5M |
| Property, Plant & Equipment | $912000 | $1.1M | $1.2M | $3.3M | $2.3M | $729000 | $1.8M | $1.5M | $1.1M | $2.9M |
| Goodwill | $15.0M | $15.0M | $18.9M | $18.2M | $7.5M | $7.5M | $26.5M | $26.5M | $26.5M | $53.3M |
| Intangible Assets | $2.0M | $875000 | $5.1M | $4.4M | $3.8M | $4.8M | $23.8M | $24.1M | $22.8M | $35.9M |
| Total Assets | $24.4M | $26.0M | $37.7M | $34.0M | $20.6M | $22.9M | $66.0M | $70.8M | $65.2M | $151.0M |
| Accounts Payable | $3.2M | $2.0M | $2.0M | $1.8M | $1.7M | $2.5M | $3.8M | $7.9M | $6.4M | $16.7M |
| Short-term Debt | $7.6M | 0 | 0 | $3.6M | $1.6M | 0 | $4.5M | $3.7M | 0 | $4.4M |
| Total Current Liabilities | $14.4M | $12.7M | $15.0M | $10.4M | $7.3M | $6.9M | $16.5M | $20.2M | $26.2M | $39.3M |
| Long-term Debt | 0 | $5.5M | $5.5M | $3.8M | $8.3M | $6.9M | $13.1M | $9.8M | $13.0M | $39.5M |
| Total Liabilities | $22.4M | $21.7M | $20.9M | $15.5M | $16.3M | $14.2M | $40.4M | $41.9M | $39.7M | $101.9M |
| Retained Earnings | -$20.5M | -$26.2M | -$36.9M | -$35.6M | -$52.5M | -$52.3M | -$50.4M | -$53.3M | -$56.9M | -$65.1M |
| Total Equity | $2.0M | $4.4M | $16.8M | $18.5M | $4.3M | $8.7M | $25.6M | $28.8M | $25.5M | $21.5M |
| Total Debt | $7.6M | $5.5M | $5.5M | $9.2M | $10.8M | $7.5M | $19.2M | $14.6M | $14.0M | $65.6M |
| Net Debt | $6.3M | $4.5M | $2.8M | $6.6M | $9.0M | $4.6M | $17.5M | $11.7M | $12.9M | $64.0M |
| Working Capital | -$8.0M | -$3.8M | -$2.6M | -$2.4M | -$306000 | $2.9M | -$2.5M | -$1.6M | -$11.7M | -$5.7M |
Balance Sheet (Quarterly)
| Year | 2025-Q3 | 2025-Q4 | 2026-Q1 | 2026-Q2 |
|---|
| Cash & Equivalents | $314000 | $1.6M | $1.8M | $10.7M |
| Total Assets | $61.3M | $151.0M | $138.2M | $142.9M |
| Total Liabilities | $39.4M | $101.9M | $97.1M | $95.3M |
| Total Equity | $21.9M | $21.5M | $41.1M | $47.6M |
| Total Debt | $24.0M | $65.6M | $70.1M | $41.5M |
Cash Flow (10y)
| Year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| Net Income | -$5.9M | -$7.0M | -$10.6M | $563000 | -$16.8M | $232000 | $1.9M | -$2.9M | -$3.5M | -$8.3M |
| Depreciation & Amortization | $2.0M | $1.5M | $1.2M | $1.2M | $1.5M | $1.4M | $2.8M | $3.2M | $4.1M | $6.5M |
| Stock-based Compensation | $273000 | $284000 | $1.4M | $478000 | $720000 | $2.0M | $2.1M | $563000 | $13000 | $2.3M |
| Change in Working Capital | -$2.5M | $3.8M | $1.2M | -$2.2M | -$716000 | $1.1M | -$3.3M | $1.3M | -$532000 | -$10.8M |
| Operating Cash Flow | -$4.1M | $655000 | -$1.6M | -$970000 | -$3.5M | $471000 | -$708000 | $5.2M | $3.4M | -$7.8M |
| Capital Expenditure | -$292000 | -$569000 | -$308000 | -$897000 | -$657000 | -$1.2M | -$4.3M | -$4.0M | -$2.8M | -$306000 |
| Acquisitions | 0 | 0 | -$6.3M | 0 | 0 | 0 | -$17.2M | 0 | 0 | -$38.0M |
| Stock Repurchased | 0 | -$149000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Free Cash Flow | -$4.4M | $86000 | -$1.9M | -$1.9M | -$4.2M | -$688000 | -$5.0M | $1.1M | $580000 | -$8.1M |
Cash Flow (Quarterly)
| Year | 2025-Q3 | 2025-Q4 | 2026-Q1 | 2026-Q2 |
|---|
| Operating Cash Flow | -$1.6M | -$6.9M | -$1.7M | $2.7M |
| Capital Expenditure | -$709000 | -$96000 | -$183000 | -$2.3M |
| Free Cash Flow | -$2.3M | -$7.0M | -$1.9M | $457000 |
| Dividends Paid | 0 | 0 | 0 | 0 |
| Stock-based Compensation | $335000 | $604000 | $324000 | $430000 |
Growth & Margins (10y)
| Year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| Revenue Growth (YoY) | | +29.4% | +27.0% | +40.6% | -44.8% | +5.6% | +135.1% | +4.2% | +12.6% | +12.5% |
| Net Income Growth (YoY) | | -17.6% | -52.8% | +109.8% | -1722.7% | +101.4% | +708.6% | -256.6% | -19.4% | -102.7% |
| EPS Growth (YoY) | | -25.4% | -39.4% | +102.6% | -1650.0% | +101.2% | +373.0% | -225.0% | +2.9% | -138.2% |
| Shares Change (YoY) | | +11.2% | +48.5% | +170.9% | +4.5% | +15.4% | +70.0% | +27.2% | +23.1% | +0.5% |
| FCF Growth (YoY) | | +102.0% | -2276.7% | +0.3% | -124.3% | +83.6% | -626.3% | +122.8% | -49.1% | -1489.0% |
| Gross Margin | 50.2% | 41.8% | 45.5% | 43.5% | 46.5% | 45.3% | 40.9% | 49.1% | 47.2% | 44.9% |
| Operating Margin | -33.3% | -34.5% | -19.9% | -0.3% | -92.1% | -13.8% | -5.7% | 3.0% | 1.8% | -15.5% |
| EBITDA Margin | -10.4% | -21.9% | -32.2% | 2.7% | -83.1% | 13.1% | 17.4% | 7.4% | 4.8% | 0.2% |
| Net Margin | -43.2% | -39.3% | -47.3% | 3.3% | -96.5% | 1.3% | 4.3% | -6.5% | -6.9% | -12.4% |
| FCF Margin | -32.2% | 0.5% | -8.3% | -5.9% | -24.0% | -3.7% | -11.5% | 2.5% | 1.1% | -14.1% |
| Effective Tax Rate | 5.8% | 0.6% | 3.6% | 8.2% | 0.9% | 8.7% | 4.0% | -2.9% | -3.1% | 16.4% |
Per-Share Data (10y)
| Year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| FCF Per Share | $-6.05 | $0.11 | $-1.56 | $-0.57 | $-1.23 | $-0.18 | $-0.75 | $0.13 | $0.06 | $-0.77 |
| Dividends Per Share | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Shares Outstanding (Basic) | $727144 | $808755 | $1.2M | $3.2M | $3.4M | $3.9M | $6.7M | $8.5M | $10.4M | $10.5M |
What to look at in Technology companies
- Revenue growth 3y (>=15%/year) — Validates sustained traction, not a one-off.
- Gross margin (Sub-sector dependent) — SaaS >=70%, Internet >=55%, Semis >=45%, Hardware >=35%.
- FCF / Revenue (>=20%) — Real cash generated. Many tech firms dress up non-GAAP earnings.
- ROIC (>=15%) — Capital reinvested efficiency — Buffett's first metric.
- SBC / Revenue (<10% healthy) — Stock-based compensation. Silent dilution: >20% destroys value.
- Net Debt / EBITDA (<=2x (1.5x SaaS)) — Resilience in downturns and rate hikes.
Profitability
| Return on Equity | -33.07% |
| Return on Invested Capital | -6.18% |
| Return on Assets | -4.71% |
| Gross Margin | 41.67% |
| Operating Margin | -21.80% |
| Net Margin | -29.29% |
Financial Health
| Debt / Equity | 0.87 |
| Current Ratio | 0.90 |
Key Ratios (10y)
| Year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| P/E | -3.93 | -3.24 | -0.55 | 14.34 | -0.78 | 70.95 | 6.21 | -6.74 | -7.21 | -3.22 |
| P/B | 10.27 | 5.35 | 0.49 | 0.81 | 3.03 | 1.89 | 0.45 | 0.69 | 1.00 | 1.27 |
| P/S | 1.48 | 1.32 | 0.37 | 0.47 | 0.75 | 0.89 | 0.27 | 0.44 | 0.50 | 0.48 |
| Gross Margin | 50.2% | 41.8% | 45.5% | 43.5% | 46.5% | 45.3% | 40.9% | 49.1% | 47.2% | 44.9% |
| Operating Margin | -33.3% | -34.5% | -19.9% | -0.3% | -92.1% | -13.8% | -5.7% | 3.0% | 1.8% | -15.5% |
| Net Margin | -43.2% | -39.3% | -47.3% | 3.3% | -96.5% | 1.3% | 4.3% | -6.5% | -6.9% | -12.4% |