Cheer Holding, Inc. (CHR) is a publicly traded company in the Communication Services — Advertising Agencies industry listed on NASDAQ. This overview shows the latest price, key valuation ratios, profitability metrics and financial-health indicators used by fundamental investors.
Headquartered in Beijing, People's Republic of China, and established in 2016, Cheer Holding, Inc. provides advertisement and content production services, primarily operating within the Chinese market. The company structures its operations across two key segments: the internet-focused Cheers APP Business and its Traditional Media Businesses, additionally engaging in mobile and online advertising, as well as media and entertainment ventures.
Analysis Summary
Cheer Holding, Inc. reported revenue of $148.8M in the most recent fiscal year, growing at a 5-year CAGR of 3.8%. Net income reached $25.6M, with a -12.2% 5-year CAGR.
Trailing-twelve-month margins: gross margin 73.6%, operating margin 20.6%, net margin 18.7%. Free cash flow grew at 23.7% CAGR over 5 years.
At the current price of $1.61, CHR trades at a P/E of 0.05 and an ROE of 6.83%. Market capitalisation stands at $48M.
Balance sheet quality for CHR: current ratio of 11.5, net cash position of $232.6M. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.
Cash flow quality is below average: free cash flow of $17.2M represents 67% conversion of reported net income. High conversion (above 90%) suggests earnings translate cleanly into cash; lower conversion may indicate working capital tightness or accounting timing differences.
Price
| Price | $1.61 |
| Market Cap | $48M |
| Exchange | NASDAQ |
| Country | CN |
Valuation Ratios
| P/E Ratio | 0.05 |
| Price / Book | 0.01 |
| EV / EBITDA | -4.52 |
| Dividend Yield | 0.00% |
Profitability
| Return on Equity | 6.83% |
| Return on Invested Capital | 6.51% |
| Return on Assets | 6.18% |
| Gross Margin | 73.58% |
| Operating Margin | 20.57% |
| Net Margin | 18.74% |
Financial Health
| Debt / Equity | 0.01 |
| Current Ratio | 12.48 |
What to look at in Technology companies
- Revenue growth 3y (>=15%/year) — Validates sustained traction, not a one-off.
- Gross margin (Sub-sector dependent) — SaaS >=70%, Internet >=55%, Semis >=45%, Hardware >=35%.
- FCF / Revenue (>=20%) — Real cash generated. Many tech firms dress up non-GAAP earnings.
- ROIC (>=15%) — Capital reinvested efficiency — Buffett's first metric.
- SBC / Revenue (<10% healthy) — Stock-based compensation. Silent dilution: >20% destroys value.
- Net Debt / EBITDA (<=2x (1.5x SaaS)) — Resilience in downturns and rate hikes.
Peer Comparison
| Symbol | Company | Market Cap | P/E | P/B | ROE |
|---|---|---|---|---|---|
| CHR | Cheer Holding, Inc. | $46M | 0.05 | 0.01 | 6.8% |
| OMC | Omnicom Group Inc. | $21.9B | 42.70 | 1.64 | 4.3% |
| 0KBK.L | Omnicom Group Inc | $17.9B | 1.30 | -0.5% | |
| TTD | The Trade Desk, Inc. | $6.8B | 18.69 | 2.86 | 16.1% |
| 0LF5.L | The Trade Desk, Inc. | $6.7B | |||
| QMMM | QMMM Holdings Limited Ordinary Shares | $5.8B | |||
| WPP | WPP plc | $5.3B | |||
| WPP.L | WPP plc | $4.1B |
Price Performance
| 1 month | -13.90% |
| 3 months | -21.84% |
| Year-to-date | -58.07% |
| 1 year | -98.50% |
| 3 years | -99.72% |
52-Week Range
| 52-week High | $126.00 |
| 52-week Low | $1.25 |
| Avg Volume (90d) | 137K |
Related companies: ADV · BZFD · CMLS · KUKE · MOBQ · ONFO · STFS
Explore sector: Communication Services · Advertising Agencies
More sections of CHR: Financials · Valuation · Statistics · Estimates · Technical · Ownership · News · Events
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