The Clorox Company (CLX) Valuation — DCF, Graham & Comparables

The Clorox Company (CLX) — Price $88.00 (closing price, October 30, 2026) — Consumer Defensive — Household & Personal Products — NYSE

Latest reported results:

Valuation dashboard for The Clorox Company (CLX) with P/E 18.30, P/B 119.07, EV/EBITDA 13.72 and dividend yield 5.66%. DCF, Graham Number, EPS growth, peer multiples and dividend discount models plus sector comparison against other Consumer Defensive companies.

The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409.

Analysis Summary

The Clorox Company reported revenue of $6.72B in the most recent fiscal year, growing at a 5-year CAGR of -1.8%. Net income reached $587.0M, with a -3.7% 5-year CAGR.

Trailing-twelve-month margins: gross margin 42.3%, operating margin 24.7%, net margin 8.7%.

At $88.00 (closing price, October 30, 2026), CLX trades at a P/E of 18.30 and an ROE of -18.94%. Market capitalisation stands at $10.6B, placing it among large-cap names.

Balance sheet quality for CLX: current ratio of 0.7. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.

Valuation Ratios

P/E Ratio18.30
Price / Book119.07
EV / EBITDA13.72
Dividend Yield5.66%

Valuation Models

DCF Fair Value$386.09
vs Current Price+338.7%

Peer Comparison

SymbolCompanyMarket CapP/EP/BROE
CLXThe Clorox Company$10.6B18.30119.07-18.9%
KMBKimberly-Clark Corporation$35.9B18.3620.51122.6%
REYNReynolds Consumer Products Inc.$5.0B14.412.1615.3%
PGThe Procter & Gamble Company$374.5B24.337.0629.5%
ULUnilever PLC$140.6B13.727.7958.3%
CLColgate-Palmolive Company$76.0B37.31264.3611.4%
KVUEKenvue Inc.$37.1B21.943.6516.1%
CHDChurch & Dwight Co., Inc.$25.4B32.995.6718.2%

Price

Price$88.00 (closing price, October 30, 2026)
Market Cap$10.6B
ExchangeNYSE
CountryUS

Profitability

Return on Equity-1,893.55%
Return on Invested Capital20.39%
Return on Assets7.53%
Gross Margin42.32%
Operating Margin24.73%
Net Margin8.74%

Related companies: KMB · REYN · PG · UL · CL · KVUE · CHD

Explore sector: Consumer Defensive · Household & Personal Products

More sections of CLX: Overview · Financials · Statistics · Estimates · Technical · Ownership · News · Events

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