Coupang, Inc. (CPNG) Valuation — DCF, Graham & Comparables

Coupang, Inc. (CPNG) — Price $13.79 (closing price, October 29, 2026) — Consumer Cyclical — Specialty Retail — NYSE

Latest reported results:

Valuation dashboard for Coupang, Inc. (CPNG) with P/E N/A, P/B 8.78, EV/EBITDA 803.52 and dividend yield 0.00%. DCF, Graham Number, EPS growth, peer multiples and dividend discount models plus sector comparison against other Consumer Cyclical companies.

Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products.

Analysis Summary

Coupang, Inc. reported revenue of $34.53B in the most recent fiscal year, growing at a 5-year CAGR of 23.6%.

Trailing-twelve-month margins: gross margin 28.4%, operating margin -1.8%, net margin -2.2%.

At $13.79 (closing price, October 29, 2026), CPNG has negative trailing earnings (P/E not meaningful) and an ROE of -18.84%. Market capitalisation stands at $24.8B, placing it among large-cap names.

Balance sheet quality for CPNG: current ratio of 1.0. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.

Valuation Ratios

Price / Book8.78
EV / EBITDA803.52
Dividend Yield0.00%

Valuation Models

DCF Fair Value$-4.25
vs Current Price-130.8%

Peer Comparison

SymbolCompanyMarket CapP/EP/BROE
CPNGCoupang, Inc.$24.8B8.78-18.8%
AMZNAmazon.com, Inc.$2.6T19.614.2926.7%
PDDPDD Holdings Inc.$112.8B7.771.6322.0%
MELIMercadoLibre, Inc.$84.2B45.179.9326.5%
JDJD.com, Inc.$34.6B15.761.046.6%
GRABGrab Holdings Limited$11.0B19.931.629.0%
KSPIJoint Stock Company Kaspi.kz$17.4B7.833.0941.3%
BABAAlibaba Group Holding Limited$244.2B21.571.497.0%

Price

Price$13.79 (closing price, October 29, 2026)
Market Cap$24.8B
ExchangeNYSE
CountryUS

Profitability

Return on Equity-18.84%
Return on Invested Capital-6.75%
Return on Assets-4.41%
Gross Margin28.35%
Operating Margin-1.77%
Net Margin-2.16%

Related companies: AMZN · PDD · MELI · JD · GRAB · KSPI · BABA · SE

Explore sector: Consumer Cyclical · Specialty Retail

More sections of CPNG: Overview · Financials · Statistics · Estimates · Technical · Ownership · News · Events

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