Valuation of eBay Inc. (EBAY): TTM P/E 27.3×, P/B 12.66, EV/EBITDA 19.1, dividend yield 0.97%. The price range it would trade at on its usual multiples and on its sector's, with its peers' multiples and a comparison against other Consumer Cyclical companies.
eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods.
Where would it trade at its usual multiples?
Versus its usual multiples: expensive · Current P/E 27.3× · Multiples range: $84.13 · $84.13.
At its sector median (18.4×) $84 (-33%). Implied price from applying the reference multiples to today's earnings (or book value, or FFO) per share. Not a fair value: it is where the stock would trade at its usual multiples.
Analysis Summary
eBay Inc. reported revenue of $11.10B in the most recent fiscal year, growing at a 5-year CAGR of 4.5%. Net income reached $2.03B, with a -18.6% 5-year CAGR.
Trailing-twelve-month margins: gross margin 72.8%, operating margin 20.2%, net margin 16.8%.
At $125.15 (closing price, November 4, 2026), EBAY trades at a P/E of 27.33 and an ROE of 46.11%. Market capitalisation stands at $54.9B, placing it among large-cap names.
Balance sheet quality for EBAY: debt-to-equity ratio of 1.60, current ratio of 0.78 over the last 12 months. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.
Valuation Ratios
| P/E Ratio | 27.33 |
| Price / Book | 12.66 |
| EV / EBITDA | 19.1 |
| Dividend Yield | 0.97% |
Peer Comparison
| Symbol | Company | Market Cap | P/E | P/B | ROE |
|---|---|---|---|---|---|
| EBAY | eBay Inc. | $54.9B | 27.33 | 12.66 | 46.1% |
| CPNG | Coupang, Inc. | $30.6B | 10.79 | -37.9% | |
| AMZN | Amazon.com, Inc. | $2.9T | 21.51 | 4.41 | 26.7% |
| PDD | PDD Holdings Inc. | $116.9B | 8.23 | 1.72 | 22.0% |
| MELI | MercadoLibre, Inc. | $88.2B | 47.34 | 11.26 | 26.5% |
| JD | JD.com, Inc. | $37.4B | 16.80 | 1.11 | 6.6% |
| BABA | Alibaba Group Holding Limited | $262.0B | 23.15 | 1.60 | 7.0% |
| SE | Sea Limited | $48.3B | 30.96 | 3.84 | 13.5% |
Price
| Price | $125.15 (closing price, November 4, 2026) |
| Market Cap | $54.9B |
| Exchange | NASDAQ |
| Country | US |
Profitability
| Return on Equity | 46.11% |
| Return on Invested Capital | 15.46% |
| Return on Assets | 11.59% |
| Gross Margin | 72.81% |
| Operating Margin | 20.20% |
| Net Margin | 16.84% |
Related companies: CPNG · AMZN · PDD · MELI · JD · BABA · SE · ETSY
Explore sector: Consumer Cyclical · Specialty Retail
More sections of EBAY: Overview · Financials · Estimates · Technical · Ownership
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