Lamar Advertising Company (LAMR) Valuation — DCF, Graham & Comparables

Lamar Advertising Company (LAMR) — Price $157.53 (closing price, October 30, 2026) — Real Estate — REIT - Specialty — NASDAQ

Latest reported results:

Valuation dashboard for Lamar Advertising Company (LAMR) with P/E 28.75, P/B 16.22, EV/EBITDA 20.38 and dividend yield 4.18%. DCF, Graham Number, EPS growth, peer multiples and dividend discount models plus sector comparison against other Real Estate companies.

Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada. Lamar furnishes advertisers with an extensive array of formats, encompassing traditional billboards, interstate logo displays, transit advertising, and airport placements.

Analysis Summary

Lamar Advertising Company reported revenue of $2.27B in the most recent fiscal year, growing at a 5-year CAGR of 7.6%. Net income reached $587.2M, with a 19.3% 5-year CAGR.

Trailing-twelve-month margins: gross margin 32.3%, operating margin 28.0%, net margin 23.9%.

At $157.53 (closing price, October 30, 2026), LAMR trades at a P/E of 28.75 and an ROE of 55.48%. Market capitalisation stands at $16.0B, placing it among large-cap names.

Balance sheet quality for LAMR: current ratio of 1.0. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.

Valuation Ratios

P/E Ratio28.75
Price / Book16.22
EV / EBITDA20.38
Dividend Yield4.18%

Valuation Models

DCF Fair Value$109.45
vs Current Price-30.5%

Peer Comparison

SymbolCompanyMarket CapP/EP/BROE
LAMRLamar Advertising Company$16.0B28.7516.2255.5%
OUTOutfront Media Inc.$5.6B22.708.1335.9%
EQIXEquinix, Inc.$100.3B60.886.8911.5%
0II4.LEquinix, Inc.$98.3B61.226.5510.8%
AMTAmerican Tower Corporation$87.1B26.4924.8591.3%
0HEU.LAmerican Tower Corporation$83.3B25.9623.6891.0%
DLRDigital Realty Trust, Inc.$67.0B75.292.393.6%
CCICrown Castle Inc.$38.8B37.11-40.4%

Price

Price$157.53 (closing price, October 30, 2026)
Market Cap$16.0B
ExchangeNASDAQ
CountryUS

Profitability

Return on Equity55.48%
Return on Invested Capital9.56%
Return on Assets7.94%
Gross Margin32.32%
Operating Margin27.97%
Net Margin23.90%

Related companies: OUT · EQIX · 0II4.L · AMT · 0HEU.L · DLR · CCI · IRM

Explore sector: Real Estate · REIT - Specialty

More sections of LAMR: Overview · Financials · Statistics · Estimates · Technical · Ownership · News · Events

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