Rush Enterprises, Inc. (RUSHA) is a publicly traded company in the Consumer Cyclical — Auto - Dealerships industry listed on NASDAQ. This overview shows the latest price, key valuation ratios, profitability metrics and financial-health indicators used by fundamental investors.
Rush Enterprises, Inc. is a prominent provider of commercial vehicles and associated services throughout the United States. Operating a vast network of dealerships known as Rush Truck Centers, the company offers a diverse selection of new commercial vehicles from renowned manufacturers such as Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird.
Is Rush Enterprises, Inc. stock overvalued or undervalued in 2026?
Rush Enterprises, Inc. (RUSHA) trades at 13.9× earnings (P/E), below the median of the 209 consumer cyclicals companies over $2bn in Kaplio's universe. At the decade median (7.1×) $22 (-49 %); at its sector median (17.9×) $56 (+29 %).
Kaplio overview: Rush Enterprises, Inc.
Market cap $5B · 52 weeks $31 – $55 (21 % below the high) · P/E 13.9× · 2027 expected P/E 14.7× · Dividend 1.2 % · 3 years rising · Next earnings February 16, 2027 · expected EPS $0.67 · Closing price, Oct 29 · accounts published Oct 27.
- Valuation: P/E 13.9× (expensive).
- Business: 5-year ROIC 9.3 % (weak).
- Balance sheet: Net debt/EBITDA 2.1× (solid).
- Earnings: 8 of 8 (on track).
What would it be worth at its usual multiples?
At the decade median (7.1×) $22 (-49 %); at its sector median (17.9×) $56 (+29 %). Implied price from applying the reference multiples to today's earnings (or book value, or FFO) per share. Not a fair value: it is where the stock would trade at its usual multiples.
What matters in consumer cyclicals: 2 of 7 pass
- 5y avg operating margin 6.2 %, fails.
- 5y avg ROIC 9.3 %, fails.
- EV/Sales vs history 0.6×, fails.
- Inventory turnover 3.9×, borderline.
- Current Ratio 1.44, borderline.
- Net debt / EBITDA 2.1×, passes.
- Altman Z-Score 3.5, passes.
- P/E read in reverse (cyclicals) 13.9×, info.
Against its peers (reference peers) — Rush Enterprises, Inc.: P/E 13.9×; EV/EBITDA 10.7×; ROIC 7.2 %; $5.1B. AutoNation, Inc. (P/E 7.8×; EV/EBITDA 10.3×; ROIC 6.7 %; $5.6B), OPENLANE, Inc. (P/E 114×; EV/EBITDA 12.3×; ROIC 14.1 %; $4.6B), Group 1 Automotive, Inc. (P/E 10.8×; EV/EBITDA 6.7×; ROIC 7.6 %; $3.1B).
Expensive or cheap against its last ten years?
P/E at each close: today 13.9× · median 7.1× · minimum 3.3× · maximum 17.5× · cheap below 5.7× · expensive above 9.5×. It has been cheaper than today 90% of the time over its last ten years.
Dividend
solid · Yield 1.2 % ($0.74 per share in 2025) · Years raising it 3 · paying since 2018 · 5-year growth +13 % a year · Free cash flow coverage 4.2× · With $1,000 invested today you'd collect $11.90 a year ($0.99 a month).
Profitability
| Return on Equity | 12.03% |
| Return on Invested Capital | 7.21% |
| Return on Assets | 5.84% |
| Gross Margin | 18.80% |
| Operating Margin | 5.07% |
| Net Margin | 3.70% |
Financial Health
| Debt / Equity | 0.62 |
| Current Ratio | 1.44 |
| Piotroski F-Score | 5 |
| Altman Z-Score | 3.50 |
Price Performance
| 1 month | -4.96% |
| 3 months | -18.14% |
| Year-to-date | +21.08% |
| 1 year | +30.01% |
| 3 years | +83.56% |
| 5 years | +88.08% |
| 10 years | +473.65% |
Dividend History
Paid in the last 12 months: $0.5200 per share in 4 payments.
| Date | Amount |
|---|---|
| 2026-09-09 | $0.1400 |
| 2026-05-12 | $0.1267 |
| 2026-03-03 | $0.1267 |
| 2025-11-12 | $0.1267 |
| 2025-08-12 | $0.1267 |
| 2025-05-12 | $0.1200 |
| 2025-03-03 | $0.1200 |
| 2024-11-12 | $0.1200 |
| 2024-08-13 | $0.1200 |
| 2024-05-08 | $0.1133 |
Amounts adjusted for stock splits.
Related companies: PAG · AN · GPI · OPLN · SAH
Explore sector: Consumer Cyclical · Auto - Dealerships
More sections of RUSHA: Financials · Valuation · Statistics · Estimates · Technical · Ownership · News · Events
Discover more: Weekly Radar: the S&P 500 through the Buffett and Lynch methods · Companies that pass the Buffett method today · Companies that pass the Lynch method today · Stocks that pass Graham's defensive investor test today · Investment Academy — learn to analyze stocks