Zebra Technologies Corporation (ZBRA) Valuation — DCF, Graham & Comparables

Zebra Technologies Corporation (ZBRA) — Price $361.26 (closing price, October 30, 2026) — Technology — Communication Equipment — NASDAQ

Latest reported results:

Valuation dashboard for Zebra Technologies Corporation (ZBRA) with P/E 33.98, P/B 5.30, EV/EBITDA 17.3 and dividend yield 0.00%. DCF, Graham Number, EPS growth, peer multiples and dividend discount models plus sector comparison against other Technology companies.

Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services.

What would it be worth at its usual multiples?

Versus its usual multiples: fairly priced · Current P/E 34.0× · Multiples range: $316.56 · $334.85.

At the decade median (29.8×) $317 (-12 %); at its sector median (31.5×) $335 (-7 %). Implied price from applying the reference multiples to today's earnings (or book value, or FFO) per share. Not a fair value: it is where the stock would trade at its usual multiples.

Analysis Summary

Zebra Technologies Corporation reported revenue of $5.40B in the most recent fiscal year, growing at a 5-year CAGR of 3.9%. Net income reached $419.0M, with a -3.6% 5-year CAGR.

Trailing-twelve-month margins: gross margin 48.9%, operating margin 16.1%, net margin 9.2%.

At $361.26 (closing price, October 30, 2026), ZBRA trades at a P/E of 33.98 and an ROE of 15.14%. Market capitalisation stands at $17.1B, placing it among large-cap names.

Balance sheet quality for ZBRA: debt-to-equity ratio of 0.86, current ratio of 0.52 over the last 12 months. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.

Long-term track record: over the past decade, ZBRA has compounded revenue at 4.0% annually. This decade-long view smooths out cyclical fluctuations and reveals the underlying business momentum more reliably than single-year snapshots.

Valuation Ratios

P/E Ratio33.98
Price / Book5.30
EV / EBITDA17.3
Dividend Yield0.00%

Peer Comparison

SymbolCompanyMarket CapP/EP/BROE
ZBRAZebra Technologies Corporation$17.1B33.985.3015.1%
CGNXCognex Corporation$9.4B54.515.7711.5%
PIImpinj, Inc.$5.5B18.23-4.0%
BRCBrady Corporation$3.9B19.292.8815.6%
CSCOCisco Systems, Inc.$412.0B31.388.2227.4%
MSIMotorola Solutions, Inc.$81.3B38.7030.5085.8%
LITELumentum Holdings Inc.$76.2B13.51-300.1%
0K3H.LMotorola Solutions, Inc.$76.1B37.5329.9085.8%

Price

Price$361.26 (closing price, October 30, 2026)
Market Cap$17.1B
ExchangeNASDAQ
CountryUS

Profitability

Return on Equity15.14%
Return on Invested Capital10.29%
Return on Assets6.24%
Gross Margin48.90%
Operating Margin16.09%
Net Margin9.22%

Related companies: CGNX · PI · BRC · CSCO · MSI · LITE · 0K3H.L · 0JVV.L

Explore sector: Technology · Communication Equipment

More sections of ZBRA: Overview · Financials · Statistics · Estimates · Technical · Ownership · News · Events

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