Salesforce, Inc. (CRM) Valuation — DCF, Graham & Comparables

Salesforce, Inc. (CRM) — Price $229.17 (closing price, October 30, 2026) — Technology — Software - Application — NYSE

Latest reported results:

Valuation dashboard for Salesforce, Inc. (CRM) with P/E 20.91, P/B 4.90, EV/EBITDA 13.2 and dividend yield 0.76%. DCF, Graham Number, EPS growth, peer multiples and dividend discount models plus sector comparison against other Technology companies.

Salesforce, Inc. is a leading provider of customer relationship management (CRM) solutions, dedicated to connecting businesses and their clientele on a global scale. At its core, the Customer 360 platform empowers organizations to create seamless, integrated experiences for their customers.

What would it be worth at its usual multiples?

Versus its usual multiples: cheap · Current P/E 20.9× · Multiples range: $345.24 · $345.24.

At its sector median (31.5×) $345 (+51 %). Implied price from applying the reference multiples to today's earnings (or book value, or FFO) per share. Not a fair value: it is where the stock would trade at its usual multiples.

Why is Salesforce, Inc.'s P/E so low?

Salesforce, Inc. trades at a P/E of 20.9× on reported earnings, but over the last 12 months 24 % of its pre-tax income ($3.0B) came from outside the business, such as revaluations or sales of stakes in other companies. It is real money, but it doesn't repeat every year. Without that part, its P/E would be about 27.6×. Kaplio's calculation from the official quarterly accounts filed up to the quarter ended July 31, 2026.

Quarter endedFrom the businessOutside the businessNet income
October 31, 2025$2.2B$324M$2.1B
January 31, 2026$2.5B$177M$1.9B
April 30, 2026$2.4B$294M$2.1B
July 31, 2026$2.3B$2.2B$3.5B

Other companies with an inflated P/E

Analysis Summary

Salesforce, Inc. reported revenue of $41.52B in the most recent fiscal year, growing at a 5-year CAGR of 14.3%. Net income reached $7.46B, with a 12.9% 5-year CAGR.

Trailing-twelve-month margins: gross margin 77.3%, operating margin 21.4%, net margin 22.0%.

At $229.17 (closing price, October 30, 2026), CRM trades at a P/E of 20.91 and an ROE of 20.15%. Market capitalisation stands at $188.6B, placing it among large-cap names.

Balance sheet quality for CRM: debt-to-equity ratio of 1.09, current ratio of 0.84 over the last 12 months. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.

Valuation Ratios

P/E Ratio20.91
Price / Book4.90
EV / EBITDA13.2
Dividend Yield0.76%

Peer Comparison

SymbolCompanyMarket CapP/EP/BROE
CRMSalesforce, Inc.$188.6B20.914.9020.2%
SAPSAP SE$273.9B29.805.2917.8%
NOWServiceNow, Inc.$109.1B75.638.3111.5%
HUBSHubSpot, Inc.$12.0B82.997.177.8%
SHOP.TOShopify Inc.CAD 286.0B105.7016.0815.1%
0VHA.LShopify Inc.$219.9B113.2117.2215.1%
SHOPShopify Inc.$204.4B105.7016.0815.1%
0L5N.LServiceNow, Inc.$157.1B98.7313.1213.8%

Price

Price$229.17 (closing price, October 30, 2026)
Market Cap$188.6B
ExchangeNYSE
CountryUS

Profitability

Return on Equity20.15%
Return on Invested Capital8.73%
Return on Assets8.81%
Gross Margin77.28%
Operating Margin21.39%
Net Margin21.99%

Related companies: SAP · NOW · HUBS · SHOP.TO · 0VHA.L · SHOP · 0L5N.L · UBER

Explore sector: Technology · Software - Application

More sections of CRM: Overview · Financials · Statistics · Estimates · Technical · Ownership · News · Events

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