HubSpot, Inc. (HUBS) is a publicly traded company in the Technology — Software - Application industry listed on NYSE. This overview shows the latest price, key valuation ratios, profitability metrics and financial-health indicators used by fundamental investors.
HubSpot, Inc. offers an expansive, cloud-hosted customer relationship management (CRM) platform, catering to businesses across the Americas, Europe, and the Asia Pacific. This integrated system features fundamental modules for marketing, sales, customer service, and content management.
Is HubSpot, Inc. stock overvalued or undervalued in 2026?
HubSpot, Inc. (HUBS) trades at 84.7× earnings (P/E), above the median of the 314 technology companies over $2bn in Kaplio's universe. At its sector median (32.0×) $91 (-62 %).
Kaplio overview: HubSpot, Inc.
Market cap $12B · 52 weeks $170 – $495 (52 % below the high) · P/E 84.7× · 2027 expected P/E 14.2× · Dividend none · Next earnings November 4, 2026 · expected EPS $3.27 · Closing price, Oct 29 · accounts published Aug 5.
- Valuation: P/E 84.7× (expensive).
- Business: ROIC 6 % (weak).
- Balance sheet: Net cash/EBITDA 2.6× (solid).
- Earnings: 8 of 8 (on track).
What would it be worth at its usual multiples?
At its sector median (32.0×) $91 (-62 %). Implied price from applying the reference multiples to today's earnings (or book value, or FFO) per share. Not a fair value: it is where the stock would trade at its usual multiples.
What matters in technology: 6 of 8 pass
- ROIC 5.6 %, fails.
- SBC / Revenue 16.9 %, fails.
- 3y revenue growth 18.3 %, passes.
- Rule of 40 (SaaS only) 41, passes.
- Gross margin 83.8 %, passes.
- FCF / Revenue 22.6 %, passes.
- Net debt / EBITDA −2.6×, passes.
- EV/EBITDA vs own 5y 36.0×, passes.
Against its peers (reference peers) — HubSpot, Inc.: P/E 84.7×; EV/EBITDA 36.0×; ROIC 5.6 %; $12.3B. Zeta Global Holdings Corp. (P/E —; EV/EBITDA 110×; ROIC 0.6 %; $8.2B), Klaviyo, Inc. (P/E —; EV/EBITDA 159×; ROIC -1.5 %; $6.1B), Pegasystems Inc. (P/E 21.2×; EV/EBITDA 27.7×; ROIC 26.0 %; $5.6B).
Profitability
| Return on Equity | 7.75% |
| Return on Invested Capital | 5.59% |
| Return on Assets | 4.19% |
| Gross Margin | 83.25% |
| Operating Margin | 3.83% |
| Net Margin | 4.26% |
Financial Health
| Debt / Equity | 0.14 |
| Current Ratio | 1.38 |
| Piotroski F-Score | 5 |
| Altman Z-Score | 7.92 |
Price Performance
| 1 month | +16.92% |
| 3 months | +0.93% |
| Year-to-date | -40.30% |
| 1 year | -49.84% |
| 3 years | -43.47% |
| 5 years | -70.43% |
| 10 years | +364.28% |
Related companies: PEGA · FRSH · BRZE · CRM · KVYO · ZETA
Explore sector: Technology · Software - Application
More sections of HUBS: Financials · Valuation · Statistics · Estimates · Technical · Ownership · News · Events
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