HubSpot, Inc. (HUBS) Valuation — DCF, Graham & Comparables

HubSpot, Inc. (HUBS) — Price $249.73 (intraday price, October 21, 2026) — Technology — Software - Application — NYSE

Latest reported results:

Valuation dashboard for HubSpot, Inc. (HUBS) with P/E 88.24, P/B 8.28, EV/EBITDA 36.36 and dividend yield 0.00%. DCF, Graham Number, EPS growth, peer multiples and dividend discount models plus sector comparison against other Technology companies.

HubSpot, Inc. offers an expansive, cloud-hosted customer relationship management (CRM) platform, catering to businesses across the Americas, Europe, and the Asia Pacific. This integrated system features fundamental modules for marketing, sales, customer service, and content management.

Analysis Summary

HubSpot, Inc. reported revenue of $3.13B in the most recent fiscal year, growing at a 5-year CAGR of 28.8%.

Trailing-twelve-month margins: gross margin 83.2%, operating margin 3.8%, net margin 4.3%.

At $249.73 (intraday price, October 21, 2026), HUBS trades at a P/E of 88.24 and an ROE of 7.75%. Market capitalisation stands at $12.8B, placing it among large-cap names.

Balance sheet quality for HUBS: current ratio of 1.7. A debt-to-equity below 1.0 typically signals conservative capital structure, while a current ratio above 1.5 indicates comfortable short-term liquidity.

Valuation Ratios

P/E Ratio88.24
Price / Book8.28
EV / EBITDA36.36
Dividend Yield0.00%

Valuation Models

DCF Fair Value$91.92
vs Current Price-63.2%

Peer Comparison

SymbolCompanyMarket CapP/EP/BROE
HUBSHubSpot, Inc.$12.8B88.248.287.8%
PEGAPegasystems Inc.$5.8B19.8810.8145.3%
FRSHFreshworks Inc.$3.9B22.934.8619.5%
BRZEBraze, Inc.$5.2B5.58-18.8%
CRMSalesforce, Inc.$199.0B22.065.1720.2%
KVYOKlaviyo, Inc.$6.0B956.877.120.6%
ZETAZeta Global Holdings Corp.$8.5B8.19-0.3%

Price

Price$249.73 (intraday price, October 21, 2026)
Market Cap$12.8B
ExchangeNYSE
CountryUS

Profitability

Return on Equity7.75%
Return on Invested Capital5.59%
Return on Assets4.19%
Gross Margin83.25%
Operating Margin3.83%
Net Margin4.26%

Related companies: PEGA · FRSH · BRZE · CRM · KVYO · ZETA

Explore sector: Technology · Software - Application

More sections of HUBS: Overview · Financials · Statistics · Estimates · Technical · Ownership · News · Events

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