Harley-Davidson, Inc. (HOG) is a publicly traded company in the Consumer Cyclical — Auto - Manufacturers industry listed on NYSE. This overview shows the latest price, key valuation ratios, profitability metrics and financial-health indicators used by fundamental investors.
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services.
Is Harley-Davidson, Inc. stock overvalued or undervalued in 2026?
As of October 30, 2026, Harley-Davidson, Inc. (HOG) trades at $31.22 with no positive earnings over the last twelve months, according to Kaplio. It trades at 9.4 times its average earnings over ten years; 10 times or less, what Lynch paid for a cyclical, but with no earnings over the last 12 months, we keep it at fairly priced.
Kaplio overview: Harley-Davidson, Inc.
Market cap $3B · 52 weeks $17 – $31 (0 % below the high) · P/E no earnings · 2027 expected P/E 16.0× · Dividend 2.4 % · 5 years rising · Next earnings February 9, 2027 · expected EPS $-0.70 · Closing price, Oct 30 · accounts published Oct 29.
- Valuation: P/E — (fairly priced).
- Business: 5-year ROIC 5.3 % (weak).
- Balance sheet: Net cash/EBITDA 0.1× (solid).
- Earnings: 3 of 8 (disappointing).
It has losses over the last 12 months, but trades at 9.4 times its average earnings over ten years; 10 times or less, what Lynch paid for a cyclical, but with no earnings over the last 12 months, we keep it at fairly priced.
What matters in consumer cyclicals: 7 of 8 pass
- 5y avg ROIC 5.3 %, fails.
- 5y avg operating margin 12.3 %, passes.
- Inventory turnover 4.3×, passes, near the threshold.
- Net debt / EBITDA −0.1×, passes.
- Current Ratio 1.97, passes.
- Altman Z-Score 2.1, passes.
- P/E read in reverse (cyclicals) 7.3×, passes.
- EV/Sales vs history 0.5×, passes.
Against its peers (reference peers) — Harley-Davidson, Inc.: P/E —; EV/EBITDA —; ROIC -3.7 %; $3.2B. M/I Homes, Inc. (P/E 12.2×; EV/EBITDA 8.3×; ROIC 6.2 %; $3.2B), Polaris Inc. (P/E —; EV/EBITDA 27.3×; ROIC 3.4 %; $3.4B), Red Rock Resorts, Inc. (P/E 17.4×; EV/EBITDA 8.2×; ROIC 12.2 %; $2.9B).
Dividend
solid · Yield 2.4 % ($0.72 per share in 2025) · Years raising it 5 · 5-year growth +10 % a year · Free cash flow coverage 6.7× · With $1,000 invested today you'd collect $23.80 a year ($1.98 a month).
Profitability
| Return on Equity | -4.30% |
| Return on Invested Capital | -3.68% |
| Return on Assets | -1.82% |
| Gross Margin | 20.53% |
| Operating Margin | -6.03% |
| Net Margin | -3.44% |
Financial Health
| Debt / Equity | 0.77 |
| Current Ratio | 1.97 |
| Piotroski F-Score | 7 |
| Altman Z-Score | 2.10 |
Price Performance
| 1 month | +27.17% |
| 3 months | +23.35% |
| Year-to-date | +52.37% |
| 1 year | +15.72% |
| 3 years | +12.10% |
| 5 years | -18.78% |
| 10 years | -44.17% |
Dividend History
Paid in the last 12 months: $0.7425 per share in 4 payments.
| Date | Amount |
|---|---|
| 2026-09-15 | $0.1875 |
| 2026-06-08 | $0.1875 |
| 2026-03-02 | $0.1875 |
| 2025-12-09 | $0.1800 |
| 2025-09-10 | $0.1800 |
| 2025-06-02 | $0.1800 |
| 2025-02-28 | $0.1800 |
| 2024-12-10 | $0.1725 |
| 2024-09-16 | $0.1725 |
| 2024-06-05 | $0.1725 |
Amounts adjusted for stock splits.
Related companies: RUSHA · GTX · ASO · CARG · RRR · ANF · MHO · PII
Explore sector: Consumer Cyclical · Auto - Manufacturers
More sections of HOG: Financials · Valuation · Statistics · Estimates · Technical · Ownership · News · Events
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