Ownership and insider activity for Harley-Davidson, Inc. (HOG): recent transactions by executives and directors. Track how corporate insiders are trading the stock.
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services.
Price
| Price | $33.07 (closing price, November 2, 2026) |
| Market Cap | $3.4B |
| Exchange | NYSE |
| Country | US |
Recent Insider Transactions
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| 2026-10-01 | Root Jonathan R | S-Sale | 1,559 | $38K |
| 2026-09-24 | NOVA DANIEL J | M-Exempt | 5,168 | |
| 2026-09-24 | NOVA DANIEL J | M-Exempt | 5,168 | |
| 2026-09-01 | Root Jonathan R | S-Sale | 1,554 | $43K |
| 2026-08-11 | Littleton Gayle | P-Purchase | 7,500 | $198K |
| 2026-08-10 | Starrs Artie | P-Purchase | 10,000 | $259K |
| 2026-08-03 | Root Jonathan R | S-Sale | 1,554 | $39K |
| 2026-07-31 | NOVA DANIEL J | P-Purchase | 40,000 | $983K |
| 2026-07-24 | Littleton Gayle | A-Award | 39,232 | |
| 2026-06-29 | Littleton Gayle |
Balance Sheet (10y)
| Year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash & Equivalents | $760.0M | $687.5M | $1.20B | $833.9M | $3.26B | $1.87B | $1.43B | $1.53B | $1.59B | $3.09B |
| Short-term Investments | $5.5M | 0 | $10.0M | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Receivables | $2.36B | $2.44B | $2.52B | $2.53B | $1.65B | $1.65B | $2.03B | $2.38B | $2.27B | $225.8M |
| Inventory | $499.9M | $538.2M | $556.1M | $603.6M | $523.5M | $712.9M | $951.0M | $930.0M | $745.8M | $730.9M |
| Total Current Assets | $3.85B | $3.88B | $4.48B | $4.20B | $5.85B | $4.55B | $4.75B | $5.16B | $5.00B | $5.59B |
| Property, Plant & Equipment | $981.6M | $967.8M | $904.1M | $909.0M | $789.0M | $733.6M | $733.8M | $801.4M | $820.9M | $825.6M |
| Goodwill | $53.4M | $55.9M | $55.0M | $64.2M | $66.0M | $63.2M | $62.1M | $62.7M | $61.7M | $63.9M |
| Intangible Assets | 0 | $6.9M | $6.0M | $10.6M | $9.6M | $7.5M | $6.4M | $7.0M | $5.6M | 0 |
| Total Assets | $9.89B | $9.97B | $10.67B | $10.53B | $12.01B | $11.05B | $11.49B | $12.14B | $11.88B | $8.04B |
| Accounts Payable | $235.3M | $227.6M | $284.9M | $294.4M | $290.9M | $375.0M | $378.0M | $349.2M | $298.7M | $389.2M |
| Short-term Debt | $2.14B | $2.40B | $2.71B | $2.32B | $3.05B | $2.29B | $2.46B | $2.13B | $2.49B | $1.32B |
| Total Current Liabilities | $2.86B | $3.16B | $3.60B | $3.20B | $3.98B | $3.34B | $3.53B | $3.38B | $3.56B | $2.66B |
| Long-term Debt | $4.67B | $4.59B | $4.89B | $5.12B | $5.93B | $4.60B | $4.46B | $4.99B | $4.47B | $1.65B |
| Total Liabilities | $7.97B | $8.13B | $8.89B | $8.72B | $10.29B | $8.50B | $8.59B | $8.89B | $8.72B | $4.89B |
| Retained Earnings | $1.34B | $1.61B | $2.01B | $2.19B | $1.28B | $1.84B | $2.49B | $3.10B | $3.47B | $3.72B |
| Total Equity | $1.92B | $1.84B | $1.77B | $1.80B | $1.72B | $2.55B | $2.90B | $3.25B | $3.17B | $3.14B |
| Total Debt | $6.81B | $6.99B | $7.60B | $7.51B | $9.03B | $6.94B | $6.96B | $7.20B | $7.03B | $3.05B |
| Net Debt | $6.04B | $6.30B | $6.39B | $6.67B | $5.78B | $5.06B | $5.52B | $5.66B | $5.44B | -$38.0M |
| Working Capital | $991.3M | $726.6M | $886.8M | $1.01B | $1.86B | $1.21B | $1.22B | $1.78B | $1.44B | $2.93B |
Financial Health
| Debt / Equity | 0.77 |
| Current Ratio | 1.97 |
| Piotroski F-Score | 7 |
| Altman Z-Score | 2.10 |
Profitability
| Return on Equity | -4.30% |
| Return on Invested Capital | -3.68% |
| Return on Assets | -1.82% |
| Gross Margin | 20.53% |
| Operating Margin | -6.03% |
| Net Margin | -3.44% |
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